Monday, March 14, 2011

QR Codes The Tipping Point

If the volume of inquiries at my own company is any indication, it appears to me that QR codes are very steadily percolating up into the mainstream.

I think there will come a day when URLs will be replaced by QRLs. Just as consumers were wary of e-commerce in the mid-’90s, so too are they now taking their first inevitable baby steps towards m-commerce.

I believe the tipping moment will occur as a result of a major media event, such as QR codes serving as an alternative to texting in your American Idol vote or QR codes being used regularly by a major retail brand such as Costco or McDonald’s.

Those advertising icons are also pragmatic and they, along with us, will be watching for that magical moment of impact.

By
Hamilton Chan For more information http://mashable.com/2011/03/08/mainstream-qr-codes/